| #6585898 in Books | Health Administration Press/Ache | 1999-07 | Original language:English | PDF # 1 | 12.50 x6.00 x.25l, | File Name: 1567931081 | 203 pages |
||About the Author|R. Scott MacStravic, Ph.D., is principal of the consulting firm Demand Engineering in Golden, Colorado, and teaches health services marketing at the University of Colorado, Denver.
Move beyond the conventional techniques of measuring patient satisfaction and developing quality improvement plans. Learn how to not only develop consumer loyalty but how to "mine" it-encourage loyal consumers to return value to your organization by volunteering, donating, governing, word-of-mouth advertising, and more. This new approach will help you gain much more than just "feel good" scores for your survey files. Includes strategies for: Learning what patients value...
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You easily download any file type for your device.Creating Consumer Loyalty in Healthcare (Management Series) (Ache Management Series) | R. Scott MacStravic. I was recommended this book by a dear friend of mine.
