[Free and download] Problems and Cases in Healthcare Marketing
♥ John Gourville, John Quelch, V Kasturi Rangan ♥
| #3893335 in Books | 2004-01-08 | Original language:English | PDF # 1 | 10.20 x.98 x8.10l, | File Name: 0072887761 | 448 pages
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Cases in Health Care Marketing, 1/e by Gourville, Quelch, and Rangan is a collection of Harvard cases that concentrate on marketing within the health care sector. The book is divided into seven sections, exploring topics which include: Developing a Marketing Strategy, Developing New Products, Launching of New Products, Managing Distribution, Managing Communications, Managing the Brand, and International Marketing.
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