[Free pdf] Healthcare Market Research: Tools & Techniques for Analyzing and Understanding Today's Healthcare Environment
♥ Eric N. Berkowitz ♥
| #1882009 in Books | McGraw-Hill Publishing Co | 1997-01 | Original language:English | PDF # 1 | 1.05 x6.27 x9.30l, | File Name: 1557386420 | 276 pages |
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The aim of this book is to provide detailed guidelines for market research, with adaptation to the special needs of healthcare. Filled with market data, sample survey forms, and environmental checklists, the book provides the professional with the necessary tools to effectively reach the "new" healthcare consumer. Topics include data sources for healthcare marketing research, survey sampling, estimating the use of healthcare services, researching the healthcare consumer...
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You can specify the type of files you want, for your gadget.Healthcare Market Research: Tools & Techniques for Analyzing and Understanding Today's Healthcare Environment | Eric N. Berkowitz. I really enjoyed this book and have already told so many people about it!