(Download free ebook) Marketing Planning for the Pharmaceutical Industry
·•●- John Lidstone, Janice MacLennan ·•●-
| #971907 in Books | 1999-04-28 | Original language:English | PDF # 1 | 12.25 x8.50 x.75l,.0 | File Name: 0566081121 | 168 pages
||50 of 50 people found the following review helpful.| It's actually more general than specific to Pharmaceuticals|By P. Caetano|This book is an elegant and agreeable summary of Kotler's marketing management and Porter's competitive strategy. This is half of what I was expecting. However I was also expecting that these broad marketing concepts would be adapted and tailored to the specifics of The Pharmaceutical Industry. Unfor||'Marketing Planning for the Pharmaceutical Industry is undoubtedly a classic ... invaluable both to new and experienced managers.' Franz B. Humer, CEO, F. Hoffmann-La Roche 'Not having read the first edition, all I can say is having read this one, I have foun
Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marketing planning system described in this book has been designed to enable marketing and product executives to produce a plan which serves as a dynamic management tool which will help them to get from where they are now to where they want to be next year and thereafter. Now in its second edition, this bestselling b...
[PDF.by18] Marketing Planning for the Pharmaceutical Industry Rating: 4.79 (413 Votes)
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