| #383568 in Books | Jones n Bartlett Learning | 2010-03-12 | Original language:English | PDF # 1 | 9.02 x.53 x5.98l,.80 | File Name: 0763764485 | 244 pages |
||0 of 0 people found the following review helpful.| Cases In Health Care Marketing|By Andrea Gaskins-Battle|Great Pricing especially when I have so many textbooks to purchase for school. I keep stating the same statement but my books arrive as schedule and sometimes they arrive early. So I am always prepared for class. I feel very comfortable and not under pressure when starting each class because I am well prepared for the
Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Mar...
[PDF.eb10] Cases In Health Care Marketing Rating: 3.73 (598 Votes)
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