[Pdf free] The New Rules of Healthcare Marketing: 23 Strategies for Success (Spotlight Series)






 | #5791570 in Books |  Health Administration Pr |  1998-03 | Original language:English | PDF # 1 |  8.50 x5.50 x.25l, | File Name: 1567930743 | 117 pages

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|| |"With wit and insight, Arthur Sturm has encapsulated for busy executives the complexities of healthcare marketing. The New Rules of Healthcare Marketing shows how effective marketing and strategy development can help an organization stand tall in a competitiv

Discover the components of a successful integrated marketing approach, including:

* Creating and maintaining a brand identity
* Understanding your customers' core needs
* Achieving excellence in customer service
* Maintaining focus in your marketing and strategy
* Implementing one-on-one marketing
* Using the Internet for marketing and communications
* Incorporating physicians in marketing
* Delivering focused products to specific audienc...


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You easily download any file type for your gadget.The New Rules of Healthcare Marketing: 23 Strategies for Success (Spotlight Series)   |  Arthur C. Sturm.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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