| #1289873 in Books | Health Administration Pr | 2005-01-01 | Ingredients: Example Ingredients | Original language:English | PDF # 1 | 1.20 x7.20 x10.10l,2.25 | File Name: 1567932347 | 469 pages |
||1 of 1 people found the following review helpful.| Marketing in Health Services|By Shailendra S. Tomar|This is a wonderful book which has written over a transition of American Health Care System. Its really helpful to understand real changes in system, what are the changes and how they occurred in the system, how Health Care marketing is different from other industry, what is marketing in health care and many more areas. |About the Author|Richard K. Thomas, Ph.D. has been involved in market research and marketing in the healthcare field for more than 30 years. He holds an associate professor(adjunct) appointment in the Dpartment of Preventive Medicine at the University of Tenne
Although it took the concept of marketing decades to take hold in the healthcare industry, it has become an integral part of a healthcare organization's success in recent years. Public relations, advertising, and marketing departments have staff, budgets, and the responsibility of contributing to the bottom line, just like any other department. Marketing Healthcare Services is the first, comprehensive textbook on healthcare marketing to publish in years. This practical ...
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You can specify the type of files you want, for your device.Marketing Healthcare Services | Richard K. Thomas. Which are the reasons I like to read books. Great story by a great author.
