[Mobile library] Market-Driven Strategy: An Executive Guide to Health Care's Integrated Environment (J-B AHA Press)
▲ Linda MacCracken ▲
| #4735667 in Books | Jossey-Bass | 1997-11-29 | Original language:English | PDF # 1 | 11.02 x.89 x5.12l,1.10 | File Name: 1556482116 | 224 pages |
||3 of 3 people found the following review helpful.| An Excellent Overview|By Laurence J. Stybel|We recommend this book to clients of ours who serve on Boards of health care systems. McCracken provides an excellent overview of what is going on in health care delivery today, using up-to-date examples. The author takes many of the current models of strategic thinking and shows how each model applies or does not apply in a he||"This book is an excellent resource to help ensure that your planning process is thorough and comprehensive. An excellent planning tool!" (Thomas H. Hansen) |"Market-Driven Strategy combines fresh insights from health care organizations with private sector-t
Market-Driven Strategy speaks directly to the needs of health care executives, physician leaders, directors of planning and marketing, clinical managers, and professionals throughout the health care industry who formulate and implement organizational strategy.
Filled with practical advice and up-to-date examples, this detailed playbook of strategies and planning pinpoints the breakdowns in the strategic planning process. It describes effective models, activiti...
[PDF.vb77] Market-Driven Strategy: An Executive Guide to Health Care's Integrated Environment (J-B AHA Press) Rating: 3.93 (756 Votes)
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