[Read ebook] Designing Health Messages: Approaches from Communication Theory and Public Health Practice
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| #155718 in Books | SAGE Publications, Inc | 1995-02-10 | Ingredients: Example Ingredients | Original language:English | PDF # 1 | 8.50 x.73 x5.50l,.94 | File Name: 0803953984 | 320 pages |
||0 of 1 people found the following review helpful.| Five Stars|By Lowest J.|Excellent!|14 of 17 people found the following review helpful.| good integration of theory into practice|By A Customer|I've read this book quickly and now plan to use it intensely for my grad studies and my work in public health. Excellent practical advice for those of us on the front line who need to|About the Author|Dr. Edward Maibach is a University Professor and Director of Mason’s Center for Climate Change Communication (4C). In the Department of Communication, he teaches seminars in climate change communication, strategic communication, and soci
How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behavior and communication effectiveness by synthesizing and integrating knowledge and insights from theory and research in communication and health behavior change. This book will be an essential aid to designing m...
[PDF.zc36] Designing Health Messages: Approaches from Communication Theory and Public Health Practice Rating: 4.82 (783 Votes)
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