[Get free] Effective Health Risk Messages: A Step-By-Step Guide






 | #1411382 in Books |  SAGE Publications, Inc |  2001-04-12 | Ingredients: Example Ingredients | Original language:English | PDF # 1 |  10.50 x.52 x8.00l,1.19 | File Name: 0761915095 | 224 pages

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||0 of 0 people found the following review helpful.| Four Stars|By Zach|Its a Book for school need I say more|0 of 0 people found the following review helpful.| Incredibly helpful guide.|By Customer|This is one of the few special books I kept after finishing my Masters degree in Public Health- I keep it in my office now and I use it at least a few times each week. Very well w| |"While library shelves are spilling over with books and manuals on designing effective campaign messages, few are as theoretically grounded and user friendly (a rare combination) as Effective Health Risk Messages: A Step-by-Step Guide..."--Arvind Singhal"Jour

Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001

Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Students and readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of...


[PDF.ri29]  Effective Health Risk Messages: A Step-By-Step Guide
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