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 | #6135304 in Books |  1985-09-15 | Original language:English | PDF # 1 |  9.50 x6.25 x1.00l, | File Name: 0275916731 | 304 pages


||About the Author||RICHARD K. MANOFF is president of Manoff International Inc., the pioneering social marketing firm responsible for several of the important projects reported in this book. He has served as a special adviser to the heads of both WHO and UNICEF e

Drawing on 20 years of experience in the U.S. and the Third World, Manoff presents ways in which modern marketing methods can be applied to problems of public health and nutrition practices. He incorporates all aspects of the social marketing process, from theory and background to the necessary tools and techniques, establishing comprehensive guidelines that can be implemented to strengthen current public health programs. An essential resource for developmental healt...


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You easily download any file type for your gadget.Social Marketing   |  Richard K. Manoff. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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