[Read and download] Scientific Marketing in der Medizin (German Edition)






 |  2015-07-12 | Original language:German | PDF # 1 |  9.80 x.63 x7.05l,.0 | File Name: 364236537X | 197 pages

||From the Back Cover||Scientific Marketing ist die Transformation und Implementierung von Ergebnissen aus der wissenschaftlichen Forschung in die Marketingstrategie eines Unternehmens. Dieser neue Marketingaspekt wird am Beispiel der Medizintechnikindustrie darg

Scientific Marketing ist die Transformation und Implementation von Ergebnissen aus der wissenschaftlichen Forschung in die Marketingstrategie eines Unternehmens. Dieser neue Marketingaspekt wird am Beispiel der Medizintechnikindustrie dargestellt, aber auch aus Perspektive der pharmazeutischen Industrie beleuchtet und mit dem Innovationsmanagement der Automobilindustrie verglichen.
Scientific Marketing nimmt umfassend Einfluss auf zentrale Unternehmensbereiche, w...


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