[Ebook free] Healthcare Marketing in Transition: Practical Answers to Pressing Questions






 | #6289535 in Books |  McGraw-Hill Companies |  1995-01 | Original language:English | PDF # 1 |  .85 x6.31 x9.31l, | File Name: 1557386358 | 287 pages

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For years, the healthcare industry has equated marketing with promotion without perceiving its power as a management tool. This book changes this misconception by bridging the two eras of healthcare, the traditional fee for service model and the managed care model.


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