[Ebook free] A Marketer's Guide to Measuring ROI: Tools to Track the Returns from Healthcare Marketing Efforts






 | #3424753 in Books |  HealthLeaders Media |  2007-07-26 | Original language:English | PDF # 1 |  9.00 x7.00 x.25l,.54 | File Name: 1601460201 | 150 pages

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Your campaign's on the market. Your marketing budget is spent. Your CEO wants results.

How do you make your numbers measure up?

More than ever before, marketers are being held accountable for the results of their efforts in the healthcare industry. Hospital executives demand hard data to prove the return on investment (ROI) of marketing. If you don't provide it, you face losing the necessary budget support you'll need later on.

Can ...


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